Infinity Push

Infinity Push is our push notification platform for digital publishers. It lets you reach readers directly on their devices, even when they are not browsing your site, generating steady and measurable returning traffic. No app to install, no personal data to collect: users opt in with one click and start receiving notifications from their browser.

When a visitor accepts notifications, their device is registered in the system. From then on, the publisher can reach them at any time (new articles, breaking news, curated content) without depending on algorithms, social feeds or paid campaigns. The reader receives the notification, clicks and returns to the site.

For publishers managing several websites, Infinity Push makes it possible to share the subscriber base across different properties. If a reader subscribes to notifications on one site and the consent also covers the publisher’s other titles, they can be reached with content from each of them. This means you can promote a new editorial project to an audience you have already acquired, or distribute cross-cutting content across several titles, multiplying traffic without starting from scratch with every new site.

Infinity Push is designed to work together with Victoria and Unifiedads. Victoria manages the site and the reading experience. Unifiedads optimises advertising revenue on every page view. Infinity Push brings readers back to the site, fuelling the cycle. More returning traffic means more page views, and more page views mean more revenue. Three tools that reinforce one another, giving publishers a complete system to publish, monetise and grow their audience.